We offer a varied menu of services to ensure success. Clients have the flexibility to select from this menu to suit their individual needs, with a fee adapted to the particular services they require.
Our Standard Package – what we do for most clients
- Detailed assessment of your brand, its identity, and its position on the US market (if already present in the US).
- SWOT – the classical evaluation of your Strengths, Weaknesses, Opportunities & Threats (an essential exercise).
- Discussion of the US market and the performance of your brand/category.
- Appraisal of your product line in terms of taste profile & packaging.
- Summary of retail pricing for your products (if sold in US) & comparison with leading competitors.
- Review of press commentary & ratings of your brand & products.
- Investigation of distribution options: national vs. regional importers and/or individual wholesalers by state.
- At the conclusion, we will present you with a DOSSIER in two parts:
- Detailed summary of our analysis & action plan
Curated list of importers/wholesalers and their contact details
Brand Development – we have experience in all these aspects
- Elaboration of a new brand from vineyard to bottle to marketplace.
- Brand positioning to suit your business objectives.
- Identification of the product line (types, subsegments, number).
- Definition of wine styles & quality at specified price points.
- Determination of a brand name.
- Management of trade & consumer focus groups to test key elements utilizing specialized agencies and/or MSA resources.
- Trademark registrations using specialized attorneys.
- Packaging design (labeling, bottles, closures, shipping cartons) via international design studios or directly with manufacturers.
- Development of trade & consumer presentation materials.
- Development of a website in terms of content & themes utilizing web design agencies.
- OR a more limited redrafting of an existing brand such as refreshing current packaging or redefining product selection to address shortcomings or adapt to a changing market.
- Representation of your brand at key tastings for consumers and trade.
- Communication as brand ambassador to your importers, wholesalers and retailers.
- Coordination of all Press Relations including selection of the PR agency best suited to represent your brands.
- Coordination of all advertising (print, on-line, window display, other outdoor) with our agency partners.
Execution of consumer focus panels as needed.
Research market statistics relevant to your brands.
- Price points.
- Volumes in categories related to your brands.
- Overall market evolution relevant to your brands.
- Engage Store-check in key markets for your brands. We can hire this service.
Event Planning and coordination
- Market visits for winery executives including all travel arrangements, contact with key retail and wholesale buyers and coordination with your importer.
- Lectures for consumer and trade groups.
- Staff training for wholesalers.
- Executive coaching for winery and distribution executives.